Amsterdam Affiliates Conference Schedule 2009

Friday 1st May

 

Time

Overall Schedule

Amsterdam Affiliate Conference Room

Forex Conference Room

8:00 AM
   
9:00 AM

9:30 AM, Registration & Expo Open

  
10:00 AM
 

10:20 AM Welcome from Conference Chair

Michael Caselli, Lyceum Publishing

 

10:30 AM What online videos engage igaming players?

More and more gaming websites implement videos to engage first time visitors and educate players. What do first time visitors view, how long can we keep their attention and what makes a good video.

Speaker: Tal Reisenfeld, Co-Founder and VP Marketing, EyeView

 

  

  

  

  

10:50 AM Welcome from Conference Chair

Laurent Malka, Fxcash

11:00 AM

  

  

  

  

11:45 AM, Coffee Break

11:00 AM Legal panel

An update on current legal jurisdictions in the iGaming industry, with specific focus on the local Dutch market Europe as a whole and the USA.

Panelists:

 

11:00 AM Forex 101 - Understanding the market and players

As with all industries, the first step to becoming a successful Forex affiliate is understanding the product itself and the players you are promoting to. FOREXYARD invites you to learn about the currency and commodity trading markets, from the basics concepts to market volatility and player psychology.

Speaker: Lee More, FOREXYARD

 

12:00 AM

  

  

  

  

  

  

  

  12:45 AM, Lunch

12:15 PM An insight into the female gaming audience

The online gaming market is primarily male oriented. However, there is an established and growing female customer base where bingo is by far the most popular product. This session looks at the forgotten player base - Women!

Speaker: Daniel Carlman, Head of Maria Brand, Unibet Group

 

 

 

 

12:15 PM F.A.R. - Forex Affiliate Revelation

This session is aimed at affiliates who may have considered entering the world of online forex marketing, but have been put off by the affiliate commission structure. This session aims to clarify how online forex trading platforms make money and in turn, reward their affiliates / marketing partners. The session will also outline the marketing synergies between online gaming and forex and how the growth pattern of each has been surprisingly similar.

Speakers:

 

13:00 PM
 

13:45 PM Maximising the potential of email acquisition & retention campaigns

This session will look at the difference in successful acquisition and retention marketing campaigns and show you how to leverage your data to increase the returns from your email marketing. There will also be an opportunity to ask questions regarding key issues to the industry such as delivery, tracking conversions/deposits, campaign automation and a free 'email healthcheck' and/or creative audit for all attendees.

Speaker: Alex Timlin, Communicator Corp

 

 

  13:45 PM Promoting Forex & Gaming: The differences and similarities

  • Key strategies for promoting forex: SEO, PPC, Media, Social, Offline.
  • Characteristics of the forex audience: Demographics, interests, messaging guidelines.
  • Creating a website that promotes forex: Design and themes, Content creation and syndication, other tools.
  • Other key factors for affiliates: User lifetime value, conversion metrics, countries and languages, legality aspects.

Speaker: Jonathan Assia, eToro

 

14:00 PM
 

14:15 PM SEO panel

The SEO panel is always one of our most popular sessions.

Panelists:

 

 
15:00 PM

15:00 PM, ASOP First Round Begins

 

15:00PM, FREE Bar Opens

15:00 PM How to Successfully Promote Online Casinos in the Australasian Market

  • Understanding the history of online gaming in Australia and New Zealand and how it differs so much from the US/European model.
  • Why 'trust' is so important in the Aus/NZ gambling culture and how to gain and cultivate that trust.
  • Local lingo, how certain games are called different names in these markets and how to avoid alienating your market.
  • Aus/Nz are a very reactive 'early adopter' market, what does this mean to you as a promoter/marketer and how to capitalize on this.
  • What games will NEVER work in this market, this can save you a lot of wasted time and money!
  • Why simply putting banners and content is not enough, my secrets to making money 'on demand'.

Speaker: Adam Morris, Players Club Media

 

 
16:00 PM
   
17:00 PM
   
18:00 PM

18:00 PM, Exhibition Closes

  
19:00 PM

19:00 PM, Coach Shuttle A to the city centre departs from the Okura and the Golden Tulip Apollo Hotels

 

19:00 PM - 22:30 PM, Meet at the "Hub Pub", Players Bar just of Dam Square for pre-party drinks and networking.

FREE BAR for all AAC delegates! Please click here for directions.

 

19:30 PM, Coach Shuttle B departs to the city centre from the Okura and the Golden Tulip Apollo Hotels

 

19:30 PM, Coach Shuttle C departs to the city centre from the Holiday Inn and the Novotel Hotels

 

  
20:00 PM

20:00 PM, Coach Shuttle D departs to the city centre from the Okura and the Golden Tulip Apollo Hotels

 

  
21:00 PM
   
22:00 PM

22:00 PM, Networking Party at The Mansion

For directions and more information, please click here

 

  
23:00 PM