Amsterdam Affiliates Conference Schedule 2009Saturday 2nd May Time | Overall Schedule | Amsterdam Affiliate Conference Room | Affiliate Pro Bootcamp | 8:00 AM | | | | 9:00 AM | | | | 10:00 AM | 10:30 AM Registration & Expo Open | | | 11:00 AM | 11:30 AM - 12:30 PM Networking Coffee Break | 11:00 AM Secrets of effective pay-per-clickGoogle and Yahoo have loosened restrictions on PPC advertising for gambling sites, opening the door to the most efficient, high-ROI payer acquisition methods possible. Pay-per-click Expert David Szetela reveals top secrets and best practices for getting spectacular results from paid search advertising campaigns. Special attention will be paid to new methods for optimizing PPC Content Advertising campaigns on Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. Speaker: David Szetela, Owner and CEO, Clix Marketing | 11:20 AM Welcome & Introductory RemarksSpeaker: Gian Perroni, President, Canadian Affiliate Management (CanAffco.com) 11:30 AM Addressing Click Fraud and Bonus AbuseOperators are keen to avoid the traps of bonus abuse and of course do not want to pay affiliate fees basedon fraudulent applications. At the same time they want to welcome real players and extend limits as high as possible as quickly as possible. How do you as an affiliate effectively attract new players while avoiding the pitfalls of bonus abuse and click fraud, so that operators recognize you as a legitimate affiliate and treat you with the respect that you deserve? Speaker: Dave Wiseman, iovation.com | 12:00 AM | | 12:00 PM Top 12 SEO Tips for 2009Top 12 SEO Tips has always been a favourite, and Gary promises 2009 won't be any different. From Novice to Pro if you want to learn rarely offered SEO tips from one of the top SEO's in the world, this is a can't miss event. Come early for seats, stay for free 1-on-1' afterwards. Speaker: Gary Beal, Managing Director, Vanguard SEO 12:30 PM Keynote presentation: The Inside Story of the MIT Blackjack TeamDave Irvine will describe his experience as part of one of the most notorious teams of gamblers ever, and how it took the resources of multi-billion dollar casinos to finally stop the onslaught...but not until they had already pocketed $10,000,000 in winnings! He will demonstrate the perfectly legal strategies he used, and will reveal first-hand stories of the double life he held as a normal college student during the week and a high-stakes gambler on the weekend, the cat and mouse game he played with casinos, the aliases and disguises he used to camouflage his play and the incredible lengths the casinos would go to in order to track him down and throw him out. Speaker: Dave Irvine, Blackjack MIT Team Member and Co-founder of The Blackjack Institute | | 13:00 PM | 13:00 PM Lunch | 13:45 PM SEO SurgeryYou told us you loved the new SEO surgery format during CAP Euro London, we're doing it again! Live surgery on some pre-submitted sites. Panelists: | | 14:00 PM | | | 14:00 PM Poker & Casino Affiliate StrategiesLeveraging the latest technologies and 2.0 strategies to grow your poker and casino affiliate business. Jeremy will look at what works, and what doesn’t, including discussing the value of community forums. Speaker: Jeremy Enke, Principal, PokerAffiliateListings.com 14:30 PM Market Focus: Spanish and Portuguese MarketsJoin former Affiliate Manager and Spanish iGaming market expert Frank Tornatore as he discusses the opportunities for affiliates in the Spanish and Portuguese markets, including latin and South America. Speaker: Frank Tornatore, Consultant | 15:00 PM | 15:00 PM ASOP Second Round Begins 15:00 PM FREE Bar Opens | 15:00 PM How to turn a local brand to an international one- Is it easy to move from the UK to Europe?
- What are the potential pitfalls?
- What can be learnt?
- What are the biggest mistakes that have been made?
- Localize don't translate
- Partners vs On your own
- Legal minefield
Speaker: Peter Marcus, Chief Operations Officer, William Hill Online | 15:00 PM Top 12 SEO Tips for 2009Top 12 SEO Tips has always been a favourite, and Gary promises 2009 won't be any different. From Novice to Pro if you want to learn rarely offered SEO tips from one of the top SEO's in the world, this is a can't miss event. Come early for seats, stay for free 1-on-1' afterwards. Speaker: Gary Beal, Managing Director, Vanguard SEO
| 16:00 PM | | | 16:00 PM Affiliate Pro RoundtableSure to be the most popular session at this year's conference the Pro Roundtable is YOUR chance to come in and ask any questions you want about how to be the most effective affiliate you can be. The speakers listed have all had a minimum of 5 years successful online gaming affiliate experience each. Panelists: | 17:00 PM | | | | 18:00 PM | 18:00 PM Exhibition Closes | | | 19:00 PM | 19:00 PM, Coach Shuttle A departs to the city centre from the Okura and the Golden Tulip Apollo Hotels 19:00 PM, Meet at the "Hub Pub", Players Bar just off Dam Square for networking and drinksFREE BAR for all ACC delegates, Please click here for directions. 19:30 PM, Coach Shuttle B departs to the city centre from the Okura and the Golden Tulip Apollo Hotels 19:30 PM, Coach Shuttle C departs to the city centre from the Holiday Inn and the Novotel Hotels | | | 20:00 PM | 20:00 PM, Coach Shuttle D departs to the city centre from the Okura and the Golden Tulip Apollo Hotels | | | 21:00 PM | | | | 22:00 PM | | | | 23:00 PM | | | |
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